Vivai Bernardi
Local identity, plant nursery, garden design, and a clear route to making contact.
The context
A nursery that also offers garden design.
Some visitors are looking for a plant; others need help designing a garden. The nursery offers sales, advice and design, and the website needs to help people find their way.
The challenge
Making the services distinct and easy to find.
Make the different services easy to recognize while maintaining a single identity rooted in the local area.
The solution
Content organized around what visitors are looking for.
I organized the pages by service, using images to show plants and completed gardens and making contact details easy to find.
The outcome
A page for each service, with contact details close at hand.
Individuals and professionals can find information about the nursery, advice and design services, and contact the business about their needs.
Inside the project
A closer look at the project.
From the nursery to finished green spaces
A real walk through the site, edited with straight cuts: on the homepage, cards that flip between images, then the nursery’s varieties and, from the Aree Verdi menu, the Realizzazione page with design renderings and finished green spaces.
Enlarge the screen From design to green space
The green spaces page pairs the design process with photographs of completed work.