Corporate website
Vivai Bernardi
Local identity, plant nursery, garden design, and a clear route to making contact.
The context
Multiple services, one local identity.
The nursery combines retail, advice, and garden design: closely related activities that serve different visitor needs.
The challenge
Guide different needs without fragmenting the brand.
Make the different services easy to recognize while maintaining a single identity rooted in the local area.
The solution
Content organized around what visitors are looking for.
I organized content and contact options around visitors' practical needs, giving the garden imagery an informative as well as atmospheric role.
The outcome
Clear access to the nursery, advice, and garden design.
The website guides private and professional customers towards the right service without diluting the business's local character.