Ecommerce and branding
Vini Dufour
A catalog, a story rooted in the local area, and online purchasing for a winery in the Treviso region.
The context
Local storytelling and sales in the same journey.
The winery needed to present its wines, local identity, and experiences without separating its story from the commercial journey.
The challenge
Keep identity and conversion together.
Give the product's substance and story room to breathe while keeping the catalog, purchasing, shipping, and information easy to reach.
The solution
From the wines' story to the shop, without gaps.
I organized the website around the promise of a short supply chain, creating a coherent journey through the winery, wines, sustainability, experiences, and shop.
The outcome
A digital presence for private and B2B customers.
The result is a complete digital presence: the brand can tell its story, sell directly, and provide useful information to private customers and B2B partners.