Vini Dufour
A catalog, a story rooted in the local area, and online purchasing for a winery in the Treviso region.
The context
Presenting the business and selling its wines.
The business needed a website to introduce its wines and their origins, present its experiences and sell online.
The challenge
Making room for the story and keeping purchases simple.
Give the product's substance and story room to breathe while keeping the catalog, purchasing, shipping, and information easy to reach.
The solution
Organizing the website around the business and its products.
I organized the website around the promise of a short supply chain, creating a coherent journey through the winery, wines, sustainability, experiences, and shop.
The outcome
From the winery’s story to buying online, in one continuous journey.
Visitors can learn about the business, explore the wines and buy them. The information is organized to serve both individual and business customers.
Inside the project
A closer look at the project.
From the land to the bottle
From the homepage and its vineyard imagery to the wine selection, then the Prosecco Brut page with a zoom on the label and the winery page, down to the Mareno vineyards. Real navigation on the live site.
Enlarge the screen The catalog takes center stage
Product photography, space and typography guide the wine selection in the shop.
Enlarge the screen The bottle and its character
The wine page connects imagery, characteristics and food pairings while maintaining the visual identity of the brand.